Hefei Meiling joins hands with Sogou engine to solve the marketing problems of the Internet era
Hefei Meiling environmental protection equipment Technology Co., Ltd. is a member of the army of water purification equipment. Its products include Meiling integrated direct drinking machine, Meiling pure water machine, Meiling water purifier, Meiling central water purifier, Meiling water purification equipment core, and Meiling direct drinking machine made of carbon fiber composite materials for aviation. Recently, with regard to the problem of marketing in the network era - how to reach more potential target customers with its advantageous products, the company found Sogou, the "problem breaker"
continuous haze and sewage around us remind us how important clean air and water are to us. People are more and more eager to actively and rely on their own strength to find solutions to problems. Sogou search data shows that words such as water purifier and water purifier have become hot words for people to search, which brand of water purifier is good, and how much is the water purifier, and many other key search words have also been derived. There will be supply when there is demand. More and more enterprises respond to the call of users and join the production of environmental protection equipment for purified water
Hefei Meiling environmental protection equipment Technology Co., Ltd. is a member of the army of water purification equipment. Its products include Meiling all-in-one direct drinking machine, Meiling pure water machine, Meiling water purifier, Meiling central water purifier, Meiling water purifier, which has been listed as the a+ level equipment core in the BRE green guide in different specifications. Meiling direct drinking machine
the filter material is more sufficient, the effect is better, the service life is longer, and the safety is more guaranteed. Meiling has solved the problem of the product well, and the next step is to solve the problem of marketing in the network era. How to make its advantageous products reach more potential target customers, they found the problem solver Sogou
extensive and optional regional positioning, media and station positioning, and accurate keyword positioning are the three reasons why we choose to cooperate with Sogou. Li Yuquan, head of Hefei Meiling marketing, said that Sogou has a broader display platform, more users, and a larger potential target customer base
Sogou has brought us high exhibition volume and greatly improved the popularity of our station; Effective clicking only allows us to pay for effective users, greatly reducing unnecessary waste of resources; Low click National Laboratory for new materials, national quality inspection center, engineering (Technology) research center, enterprise technology center and scientific research institutes have significantly increased the unit price and greatly reduced the conversion cost. Li Yuquan said that after being used by more consumers, Meiling series water purifiers have also won the evaluation that users have excellent structural design and workmanship. Li Xinhai holds 30% of the equity of Yongxing new energy and has sufficient materials
a larger platform brings more users, and the large-scale convergence of user information also continues to promote the improvement of the platform. Sogou not only has the support of Sohu and Tencent, but also its rich product types and considerable market share have been valued by enterprises. IResearch data shows that in December 2013, the monthly coverage of Sogou input method reached 455million people, and the installed capacity exceeded 400million, with a market share of 90.5%, ranking first in the market; The monthly user coverage of Sogou high-speed browser reached 117 million, with a monthly coverage rate of 25%, ranking third in the market; Sogou search market share also reached 13.41%, ranking third in the market. Now, Tencent has also embedded Sogou search function