Why is the most popular domestic ASP a flash in th

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Why domestic ASP is a flash in the pan

asp market makes money so attractive. With the rapid development of ASP in foreign countries, the domestic market also began to bustle up, and then quickly fell silent. What caused the short-lived situation

With the rapid development of ASP in foreign countries, the domestic market also began to bustle, and then quickly fell silent. What caused the short-lived situation? The support method of leaf spring with lifting lug, such as 1

in the mid-19th century, the gold rush gradually rose in the western United States, and a large number of gold miners poured into the western wilderness to realize their dream of becoming rich overnight. But in this desolate land, many people starved to death before they found gold, so smart people came up with a better idea: selling water! I really made a lot of money. This story is simple but profound: selling water is more profitable than panning for gold! In today's information society, the Internet is a gold rush, and application service providers are naturally water sellers

it seems that the ASP market is a profitable market, and it is certainly tempting to make money. Let's go to the international and domestic markets to see how attractive the market is. At the same time, the market is also a mirror, which can reflect what we can't see behind the market

hot global market

according to IDC's division of the ASP market, it is estimated that the total sales of the global ASP market in 2000 was $986million. In 2001 and 2002, driven by the American ASP market, the growth rate of the global ASP market exceeded 100%. After that, although the growth will slow down, it will still maintain a growth rate of 59% by 2005. It is expected that the total amount of ASP market will reach 23.9 billion US dollars at that time

asp has been developed so far, and more and more competitors have entered. The current ASP market participants mainly include the following categories: independent software companies, such as PeopleSoft, Great Plains, Oracle, etc., whose purpose is to obtain revenue and enhance the market share of their own software products; Platform suppliers, such as sun and Microsoft, aim to ensure that their standards are established in the market; Hardware suppliers, such as sun, Dell and HP, who work with ASP and hosting providers; Other network providers such as ISPs, such as at&t, Qwest and concentric, aim to expand the utilization of their own networks

asp initially targeted small and medium-sized enterprises. With the development and expansion of the global IT service market, large enterprises also reflected their demand for ASP. Taking North America, where ASP is the most developed, as an example, small and medium-sized enterprises are still the main customers of ASP market. In 2003, small and medium-sized enterprises accounted for 92% of the overall ASP market

asp uses the Internet to provide application software and value-added services, which can be distinguished by service objects. Like other e-commerce, it can be divided into B2C and B2B markets. As for B2C, it is billed by usage times and provides personal information tools, such as schedule plan, address book, personal financial software, game software, MP3, e-greeting card, etc. However, the current ASP services are mainly based on the B2B market. Among them, three businesses are most valued: providing software and services for building e-commerce stations, providing software and services for transactions between enterprises, and providing software and services for internal operations

domestic scale has not yet taken shape

in 2000, the total sales volume of ASP market in China (including Chinese Mainland, Hong Kong Special Administrative Region and Taiwan, China) was US $33million, accounting for about 0.3% of the global total sales volume, and% of the layout in the field of cathode materials in China. IDC estimates that the average annual growth rate of ASP market in Greater China from 2000 to 2004 is 64%. By 2004, the capacity of ASP market in Greater China will reach US $243million

as there is no special agency to investigate the current situation of ASP market in Chinese Mainland, it is not clear how many ASP are in Chinese Mainland. According to preliminary statistics, about 50 enterprises in Chinese Mainland claim to be ASP or provide ASP services or launch ASP strategies, including UFIDA, 21vianet, new, Anyi, ChinaSoft, rising, Kingdee, zhongguotong, capital, Zhongguancun Technology, etc

interestingly, several companies claim to be the first ASP in China. Most of these ASP are transformed from the original company in whole or in part. They can be roughly divided into three categories: ISPs, such as 21vianet, zhongguotong, capital and China Unicom. They have opened or are building data centers to provide network infrastructure services for other ISPs or ASP; ISVs, such as UFIDA (Weiku) and Shenzhen Kingdee, provide application software leasing services, but most of them only lease the company's products COM, such as shengtangluo, Shanghai Huanya, Shanghai Fuxin, provides services related to station construction, page design, content provision, domain name registration, virtual host, e-commerce solutions, etc

because most domestic ASP uses servers and network facilities of international famous brands such as sun, Dell and Cisco, domestic hardware manufacturers (such as Lenovo, Tongfang and great wall) have little room to intervene in the ASP market, so domestic hardware suppliers have no substantive action in the ASP market. Telecom companies are bandwidth providers. They have begun to intervene in the ASP market. For example, Beijing Telecom provides data centers for UFIDA Weiku, and China Unicom has opened its own data centers. Because Chinatelecom basically monopolizes the bandwidth, without its active participation, the operation of ASP will be very difficult

go out of the cradle

"learn from history, you can observe the truth". Referring to the development trend of foreign ASP market, we can see that China's ASP market began to sprout at the beginning of 2000, and is still an initial market. First of all, from the perspective of market capacity, the scale of China's ASP market only accounts for 2% of the global market; Secondly, from the perspective of market participants, there is a lack of active participation of large IT manufacturers (hardware and telecommunications industries), and only a large number of small and medium-sized companies mainly engaged in application services, mainly those traditional independent software developers, system integrators and Com companies, these companies do not have much competitiveness in their ability to provide services and company size; Finally, from the perspective of the products and services provided, the products are single and emerging Com company's service scope is too centralized and lacks distinctive service providers

however, immaturity does not mean that there is no future. Under the current situation, it is undoubtedly too arbitrary to assert that ASP has no way out in China. After all, the application that saves money and people and is installed anytime, anywhere is a temptation for any enterprise, which is the inherent advantage of ASP service delivery mode. At present, the enterprise application market is developing steadily, accounting for more than 80% of the output value of the entire IT industry. The enterprise application market and the future inter enterprise e-commerce market will become the pillar of the IT industry. Considering both positive and negative factors, the correct attitude of the domestic industry towards ASP service mode should be enthusiastic but not irrational

referring to the development track of foreign ASP market, small and medium-sized enterprises have been the main customer group of ASP from the beginning. The ASP mode of small and medium-sized enterprise informatization is becoming an international trend. The informationization of small and medium-sized enterprises is undoubtedly a good breakthrough for ASP in China to go out of the cradle and mature

from the demand side, there are currently 3.02 million small and medium-sized enterprises in China, accounting for more than 99% of all domestic enterprises, 50% of GDP, 60% of total export volume and 43% of tax revenue. They are mainly distributed in high-tech and tertiary industries. Their informatization status is not optimistic, and most of them have a low degree of informatization, so they can not enjoy the advantages of informatization on management and sales. Taking Beijing as an example, at present, only about 50% of small and medium-sized enterprises have realized the computerization of single machine accounting, 10% of small and medium-sized enterprises have implemented the purchase, sales and inventory management under the c/s framework, and the proportion of small and medium-sized enterprises implementing ERP and e-commerce is even lower

there are three main difficulties in the informatization of domestic small and medium-sized enterprises: first, there is a lack of professional informatization knowledge and experience. The foundation for small and medium-sized enterprises to apply informatization means is relatively weak, and they are obviously insufficient in knowledge and experience; Second, due to the lack of funds, most small and medium-sized enterprises prefer to invest limited funds in the market or R & D. at present, the cost of hardware, software and services required for informatization is high, which is often difficult for them to bear, and the risk of informatization is high; Third, the lack of professional IT personnel and the high cost of maintaining high-quality IT personnel make it difficult for small and medium-sized enterprises to attract and retain them. It can be seen that the starting point of informatization of small and medium-sized enterprises in China is very low, so we can not copy the informatization mode of "high investment and long cycle" of large enterprises, nor follow the old road of "building local areas first and then connecting to the Internet" of foreign enterprises. In view of the advantages of ASP in saving time, effort and money, ASP is now an effective way to build the informatization of domestic small and medium-sized enterprises

as far as government departments are concerned, they have recognized the great role of ASP in promoting the informatization process of small and medium-sized enterprises. Recently, the "phase I demonstration project of e-asp application in Beijing flying aid enterprises" has been launched. Under the guidance of the policy of "government guidance, market promotion, enterprise main body, alliance promotion, industry breakthrough and regional deployment", competitors are facing a life and death crisis. This demonstration project starts from the circulation industry and combines the development of modern service industry and modern manufacturing industry to gradually form various standard industry solutions in tourism, distribution, retail, service, high-tech industry and other fields, To build an information service platform for small and medium-sized enterprises and build an ASP industrial chain

as far as ASP manufacturers are concerned, they must make full use of their advantages and avoid their disadvantages in their efforts to informatization with small and medium-sized enterprises. First of all, the choice of market segments should serve a specific vertical market. According to the characteristics of few categories and single varieties of software products in China, except for a few powerful software manufacturers, most of them are software designed for specific industries (such as education software, CAD software, etc.). If you focus on a specific vertical industry or market segment, your in-depth knowledge and skills in this field can not be replaced by others, so you can build a continuous customer relationship. Secondly, we must also rely on external forces to form an alliance with powerful manufacturers, which is related to whether ASP can quickly take the lead in the market. Alliance with well-known enterprises can help attract customers and enhance their sense of trust by virtue of their strong capital, mature technology, huge customer network and strong brand appeal. In this regard, we expect Lenovo, Chinatelecom and other enterprises as well as financial institutions to respond more positively

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