Why is the most popular imported customized furnit

2022-07-31
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Why is the import of customized furniture increasing quietly

Abstract: the popularity of the "whole house customization" market has not only caused many domestic furniture brands to flock to the market and come up with signs of "everything can do" to prepare to capture the hearts of consumers at one stroke, but also made some international furniture brands aim at this "fertile" market, prepare to "Customize" their products and bring more rich and comprehensive categories into consumers' homes as far as possible

the number of imported customized furniture is increasing, and the categories are becoming more and more abundant. However, there are many problems behind it. For example, there are obvious differences in house structures at home and abroad, and the transformation of design language is a difficulty; Agents directly affect the quality of after-sales service, and the quality needs to be tested by time; Understanding the lifestyle of Chinese families is the only way to go, and it is more difficult to tailor it than expected -

the popularity of the "whole house customization" market has not only caused many domestic furniture brands to rush forward and come up with "anything can" signs, ready to capture the hearts of consumers at one stroke, but also made some international furniture brands aim at this "fertile" market and prepare to "Customize" their products, And try to bring more abundant and comprehensive categories into consumers' homes. In 2010, intermediates and high-performance plastic raw materials accounted for 63% of the sales share

measurement and design, production and manufacturing, delivery and installation... How will imported customized furniture cope with the customization process that some domestic brands can't afford? Will imported customized products that show "higher quality" bring more risks? Recently, I visited the imported customized furniture market to understand the problems behind it

it is found that the number of imported customized furniture is quietly increasing, and the categories are increasingly enriched and spread to the whole house

it may not be as loud as domestic customized brands, but some imported furniture brands are also constantly moving towards customized products and whole house categories. Team7, which started as a cabinet, has already quietly included the dining room, living room and other spaces under its banner. After entering China for more than 20 years, Belle's overall kitchen has become familiar with the "customization" road. The mange cloakroom system, which is about to open for guests, has also attracted the attention of many consumers, The original Bosnian brand artisan, which specializes in solid wood furniture for data processing, has also started the overall style output mode...

"some imported furniture may have a special design style. If you want to integrate such products with the whole space without a sense of conflict, there is a demand for imported whole house customization." An insider said, "of course, because the imported customized furniture products are basically measured and designed at home and manufactured abroad, once there is a problem in a certain part of the process, it is likely to start all over again."

behind: there are obvious differences in the structure of houses at home and abroad in terms of automobiles, and the transformation of design language is a difficulty.

"compared with the domestic furniture brand customization process, in addition to the need for more rigorous and precise measurement, design and installation, structuring the plan is also a difficulty that brands need to focus on." Zhao Lei, general manager of Bosnian brand artisan in Beijing, said that "the control of size and the choice of color are the basis. The important thing is how to make the communication of different design drawings and design languages accurate in different countries"

Zhao Lei gives further examples: "Horizontal and vertical as seen in the plan drawing. 3. the welding rod tensile testing machine adopts the wall of the independent double space structure of stretching and tightening. The real implementation in the customer's home may be an inclined wall, or the cabinet may need to be embedded in the wall, which requires a good connection between the domestic designers and foreign brands. Once the drawing is misunderstood, the cabinets entering the home may not be installed."

Baili integrated kitchen, which has also been deeply involved in the field of import customization for many years, also said that the seamless connection between accurate measurement and manufacturing end is the basis for ensuring the high quality of customized products

agents have a direct impact on the quality of after-sales service. The quality needs to be tested by time.

of course, the after-sales service link that has always been a headache for consumers is also a yardstick to test the brand's service ability in the process of import customization

"in order to ensure timely and effective after-sales service for consumers, professional agents should have skilled teams in China to provide after-sales maintenance and repair." Zhao Lei said, "especially when foreign staff can not directly reach consumers' homes, the professionalism of domestic agents will also show up."

it is true that Mr. Su, a consumer, once suffered such distress. He spent a lot of money on imported customized cloakroom products. The hardware was damaged in later use, but it was not repaired and improved because of the long journey

Baili said that on the one hand, the specialty of the brand is reflected in the grasp of the actual situation of Chinese consumers' families and their understanding of the special structure of buildings. On the other hand, it will also provide regular door-to-door maintenance services for consumers every year to check and correct deficiencies and solve problems in a timely manner

understanding the lifestyle of Chinese families is the only way to go. It is more difficult to tailor it than you think.

what kind of storage methods do Chinese consumers prefer? Are clothes used to hanging or stacking? Do you prefer Chinese food or Western food in the kitchen

in fact, compared with the complex and changeable customization links, if the imported customized brands want to successfully enter the Chinese market, they must first understand what consumers need. After all, with the increasing functional and aesthetic needs of consumers, simple changes in size and color can no longer meet the needs of Chinese consumers. Perhaps the significance of "whole house customization" and even imported "whole house customization" lies in the remodeling of high-quality lifestyle

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